The Alliance for Downtown New York

As one of the largest, most powerful development corporations in the U.S., Alliance for Downtown New York advocates for businesses and property owners and promotes Lower Manhattan’s historic financial district as a world-class destination for companies, workers, residents, and visitors.

IridiumGroup updated the brand identity of the organization and served as agency-of-record for creative development of the annual report and all marketing initiatives and communications. This work included everything from displays and signage to email campaigns, brochures, and strategic literature.