Case Study

Branding for Millenials

One of the largest, most respected credit unions in the U.S. needed better brand recognition while reinforcing a sense of trust and security among members. Focus groups provided qualitative research on members’ perceptions and needs. Next, we created a two-phase global direct marketing campaign...

Rebranding a Venerable
Investment Firm

After its spinoff from Société Générale, Cowen Group, a 95-year-old investment firm, engaged IridiumGroup to lead a global rebranding. Interviews with C-level managers and key stakeholders led to a new signature and visual identity system that leveraged the company’s positioning...

Creative Partner to a World Class Consulting Firm

For more than 12 years, IridiumGroup has been a creative partner to one of the most successful, prominent consulting and technology companies in the world. We have developed and delivered everything from a thought leadership publication and website to environmental graphics, capabilities brochures, and special research reports.

Stronger Identity for an
Iconic Brand

For a decentralized organization as large as American Red Cross, managing the brand identity can be a challenge. By conducting a communications audit of 780 local offices, we discovered some of the ways that our group could help apply the standards consistently. We simplified and unified the visual elements and principles of the...

Math, Science and Branding

Our team created the original brand identity for this mathematics and science foundation, applying the system to two flagship websites that represent its core program areas. Working with the client trustees and senior management, we have continued our work as a strategic partner by developing annual reports and implementing...