April 2010

www.iridiumgroup.com
+1 212 582 6692

Don't Opt Out!

The name has changed, the design looks different, but it's the same newsletter from the same company — IridiumGroup. Along with a new name that's appropriate to our periodic table roots, we've worked to make this newsletter engaging and accessible, easily digestible, and most importantly, informative and inspiring.

We'll include recent creative work, employee profiles, and timely marketing statistics, but I'd like to learn from you: Please offer suggestions for content you'd like to see in future editions or respond to what you read in this edition. Email me at dflinchum@iridiumgroup.com or click here to share your ideas.

We remain committed to serving you — or in some instances, just sharing our support, ideas and opinions. Welcome to "element."

Dwayne Flinchum
President & Founder
IridiumGroup

dflinchum@iridiumgroup.com
twitter.com/dwayneflinchum
facebook.com/iridiumgroup

Designing for the Greater Good

From Crescent Hill Books (www.CrescentHillBooks.com), comes DESIGNING FOR THE GREATER GOOD: The Best in Cause-Related Marketing and Nonprofit Design, by Peleg Top and Jonathan Cleveland. Featuring the work of IridiumGroup, this book showcases the most successful design campaigns in the nonprofit industry.

For more information,
visit here.

Percentage of users, aged 25-54, who engage social networks over mobile device

The Nielsen Company

Number of hours spent by average American each month viewing television.

The Nielsen Company

Percentage of consumers that watch television and go online simultaneously at least once a month.

The Nielsen Company

Kobre & Kim is a litigation firm with offices in New York, Washington, DC,
Miami and London. The firm specializes in litigation against banks, futures intermediaries, investment companies, and professional services firms on behalf of institutional investors. The firm also represents institutional and private clients in government investigations and enforcement actions.

IridiumGroup was selected to redesign the firm's website, and we offered several creative solutions, two of which are below. The chosen direction is now live at www.KobreKim.com. The site was designed to offer a clearer and cleaner visual, making navigation simple and putting information at the forefront.

For 3 years, Betsy has served IridiumGroup and our clients as account manager to ensure that everything we create is ultimately on-message and on-brand, not to mention on-time and on-budget. Basically, think of Betsy as our "ON-button."

1. Maybe we can hear a little about your background first. Born, raised and educated where?
Born and raised in Salisbury, on the Eastern Shore of Maryland - also home of crab cakes and Perdue chicken. Educated at Georgetown University, class of '99.

2. What did you do before coming to our firm?
I started my career in film, working in development, which meant reading a lot of scripts and writing notes on them. I also spent a few months working at "The Late Show with David Letterman" (never met him - which seems like a blessing now) before transitioning into the world of design and branding.

3.What's your favorite part of this job?
I love our team, it's such a blessing to come to work and see friends. Beyond that, I think it's amazing that we get to make things everyday. Not many people are lucky enough to be creative for a living.

4. On time off, what do you like to do for personal interests?
I have a bike here and riding through the city gives me a new taste of freedom, even though it can be a little stressful sometimes. But my favorite thing is probably to walk the streets of NYC - any given route can be a combination of humor, inspiration and awe.

5. Favorite place to visit?
I'm a beach person at heart. Growing up surrounded by water, it just makes me feel centered and relaxed. Many of my fondest memories grew out of moments when I was seaside.

6. Name one favorite book, play or film (or other cultural interest).
I'm an avid filmgoer, but if I had to pick a favorite, it'd be "Rear Window." As a city-dweller it's an interesting take on a neighborhood and relationships between people and the way they see each other. Plus, it's suspenseful, stars Grace Kelly and Jimmy Stewart, with Edith Head costumes, and Hitchcock directing - you can't get better than that.

7. The management of the creative process can be pretty challenging. How do you know when the team is on-target?
That's a tough question. This is such a collaborative endeavor, so I think we all have a challenge - from designer to client to account manager - to voice opinions and make sure we are adequately meeting the demands of the job. It's all about asking questions and then following through on the answers, no matter what stage of design we are in.

8. From the client side, what makes the results more effective? What can clients do to facilitate this work?
I enjoy it when the client is completely transparent about what is driving the project or the decision-making. We can drill down and figure out a solution to any design problem, we just need more information.

9. Scariest thing you ever did?
I went paragliding in Jackson Hole a few years ago. We took a gondola to the top of the mountain and got strapped in, no big deal. Then my instructor told me to run as hard as I could off the edge of the mountain. So yeah, that part was a little intimidating and pretty frightening. And I'd absolutely do it again.

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