element: A Periodical on Brands, Marketing and Media from IridiumGroup
December 2010
www.iridiumgroup.com
+1 212 582 6692
Kudos in 2010!

I'm proud to announce that IridiumGroup has been honored with 11 new creative excellence awards in 2010. Listed below are the client organizations and corresponding award show credits.

Dwayne Flinchum
President & Founder
IridiumGroup

dflinchum@iridiumgroup.com
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twitter.com/dwayneflinchum
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MarCom Awards, Honorable Mention, 2010
Simons Foundation Annual Report 2009 (Annual Report/Non-Profit)
www.marcomawards.com

Creativity International Awards
Creativity 40 Print & Packaging,
Honorable Award Mention, 2010
Simons Foundation Annual Report 2009
www.creativityawards.com

GD USA Awards, 2010
Simons Foundation Annual Report 2009
www.gdusa.com

International ARC 24th Annual Awards Competition, Bronze Award, 2010
Simons Foundation Annual Report 2009
www.mercommawards.com

MarCom Awards, Platinum Winner, 2010
UNFCU Annual Report 2009 (Annual Report/Non-Profit)
www.marcomawards.com

MarCom Awards, Gold Winner, 2010
UNFCU Gen Y Awareness Campaign (Direct Mail Campaign)
www.marcomawards.com

Creativity International Awards
Creativity 40 Print & Packaging,
Silver Award Winner, 2010
United Nations Federal Credit Union
Annual Report 2009
www.creativityawards.com

GD USA Awards, 2010
United Nations Federal Credit Union
Annual Report 2009
www.gdusa.com

GD USA Awards, 2010
United Nations Federal Credit Union
Gen Y Awareness Campaign
www.gdusa.com

GD USA Awards, 2010
United Nations Federal Credit Union
Brand Campaign
www.gdusa.com

International ARC 24th Annual
Awards Competition
Bronze Award, 2010
UNFCU Annual Report 2009
www.mercommawards.com

215 Million
Number of Smartphone units sold worldwide in 2010 (projected)
24.3% - Apple; 37.3% - RIM; 21.4% - Google; 10% - Microsoft; 7.1% - Other
Parks Associates
$27 Billion
Dollars spent by U.S. based business on wireless data in 2010 (projected)
In-Stat
3.7
Number of people reading eBooks in November 2009
10+ Million
Number of people currently reading eBooks
Forrester
7.5 Million
Number of iPads sold in 2010
Apple
73 Million
Estimated U.S. based videogame players in 2011 (+14% over 2010)
eMarketer


Dwayne's Blog: Recently Published



Sonomed Escalon: A New Brand Identity for a Medical Devices Company

IridiumGroup completed a new brand identity for SonomedEscalon, a medical device company that reorganized its holdings to focus exclusively on eye care. The new brand debuted successfully at the AAO conference in Chicago and anecdotally, the identity system has been exceptionally well-received by all audiences.




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McGill + Partners: A Partner of 16 Years, a New Website

Frank McGill and Gary Dolzall, principals at McGill+Partners, have worked with our team on many occasions since I first met Frank in 1994. Over the years, Frank and Gary have led strategic consulting for dozens of our clients. Earlier this year, they assisted IridiumGroup in developing a strategic 3-year plan and subsequently, we helped launch a new website for their firm. To see their capabilities and read case studies, visit www.mcgillandpartners.com




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Machinima: New Maship Videos Created On YouTube




My 14 year-old son has been creating mashups — combining music and clips from his video games on YouTube. I didn't pay much attention, until they reached 1,000+ views in a matter of days! Click on any of the links below to see the results, and remember to turn up your volume.

Video 1 | Video 2 | Video 3 | Video 4


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