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December 2011
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Tis the Season
In the spirit of the holidays, light-hearted fun (and viral, user-generated content), our designers have crafted an interactive Microsite that affords you the opportunity to create easy, inspirational designs for your own sweater. The “Holiday Sweater Showdown” may appear to a simple, innocuous experience, but reader beware: A competition — and prize — awaits. When we considered what to make for a holiday expression, we thought first about how to develop a forum where clients, friends, and family could show off your design abilities. I hope you enjoy the experience, but most importantly, I hope this holiday season finds you healthy and happy. We sincerely wish a safe, joyful season for everyone. We’re grateful to know you all, and we thank you for your continued support in 2011. Dwayne Flinchum President & Founder IridiumGroup dflinchum@iridiumgroup.com dwayneflinchum.com twitter.com/dwayneflinchum facebook.com/iridiumgroup linkedin.com/in/dwayneflinchum  
Retailers who consider making a video of their product as a top investment in their holiday budget. video-commerce.org 
CMOs at the top 100 largest U.S. retailers who say consumer electronics will be the strongest performers in 2011 holiday sales. MarketWatch 
Amount average consumers plan to spend on holiday gifts. Forbes Insights 
Amount affluent consumers plan to spend on holiday gifts. Forbes Insights 
Predicted amount spent on online holiday shopping in 2011. VentureBeat 
Predicted amount of online retailers who will offer free shipping throughout the holidays. Seeking Alpha 
Holiday shopping searches on Google from mobile devices in Australia this year. Mashable 
Purchases made using eBay on mobile devices globally in Q3 2011. ReadWriteWeb 
People who still have an unused holiday gift card since December 2010. TIME |
  Design is everywhere — in your brand, in the holiday season, on the sweaters we wear! At IridiumGroup, we develop strategies and design for brands. But why should we have all the fun? This month, we’re giving you the gift of a blank canvas to share your own story and create your own brand...on a sweater. Design and express winter apparel that is uniquely YOU. We are utilizing emerging technologies like HTML5 Canvas, SVG, data API and the Facebook API among others. As a more technically intensive site, we recommend that you use a modern browser like Chrome, Firefox, or Safari. Our Holiday Sweater Showdown is easy, fun, and — apologies extended — somewhat addictive. Click below and express your own personal sense of holiday spirit and seasonal fashion!  
We have been fortunate to have the opportunities that you, our clients and friends, have presented to us in 2011. We always believe that the best way to reciprocate those opportunities is to deliver our best efforts, and to aim for nothing short of excellence on every project, large or small. On occasion, we submit our designs to juried competitions and as you can see below, we were honored several times for our work this year. To all client-side managers, thank you for your support and direction — and congratulations to those of you who received these distinctions! The International Davey Awards (Silver Medal), 2011 Simons Foundation- Annual Report 2011 The International Davey Awards (Gold Medal), 2011 The Heritage Foundation - Corporate Branding GD USA Awards, 2011 GD USA Awards, 2011 GD USA Awards, 2011 United Nations Federal Credit Union – Exhibits and Posters GD USA Awards, 2011   Members of our staff donated badly needed food supplies to City Harvest to help struggling New Yorkers during the holidays. According to City Harvest, 1.5 million New Yorkers currently live in poverty and struggle to afford such basic necessities as rent, medical care, and put food on their tables. The organization helps feed over 300,000 people each week. To learn more about how to donate, visit www.cityharvest.org/donate-food/donation-guidelines.  |
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