Infinitink
Launching a Breakthrough Tattoo Product
We designed the new brand and website for Infinitink, the first tattoo ink product that offers high-quality, "permanent" tattoos that are removable with one laser treatment.
Based on our interviews and discovery meeting with the manufacturer, we developed a brand identity system featuring a rising Phoenix, a nod to the product’s ability to allow reinvention and expression of the customer’s personal image through tattoo art. We also created a suite of marketing tools, product website and guidelines, and assisted in every phase of the product launch.
