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United Nations Federal Credit Union, with over $2.5 Billion in assets and 78,000+ members in over 205 countries and territories worldwide,
is a global financial services cooperative. In 2005, UNFCU needed to refresh its brand identity, reflecting an alignment with the institution's complex,
multinational business and member community. IridiumGroup assisted by updating the visual identity system and evolving the brand image,
working to emphasize an emotional appeal for members, incorporating ideas of uniqueness and community.
UNFCU worked in conjunction with IridiumGroup to uncover ways to more effectively communicate the variety of product and service offerings
offered to members, and to highlight the unique benefits available through UNFCU. Differentiating themselves from a traditional bank and
promoting the idea of exclusive membership were key goals. As the international membership had grown steadily, disparities had emerged in
how products were being promoted due to the limited space across venues.
The resulting brand system stretched across platforms into a visual merchandising system, promotional literature and corporate collateral.
For locations in Geneva, Nairobi, Vienna, Rome, and New York, specific in-branch and Representative Office signage, fixtures, and standing kiosks
were designed and implemented. IridiumGroup continues its close partnership with UNFCU on both corporate initiatives and a variety of product campaign promotions.
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