Lutheran Services in America

Lutheran Services in America (LSA) is one of the largest nonprofits in the United States with more than 280 independent health and human service organizations.

LSA retained IridiumGroup to create a cohesive visual identity and global communications system that would encourage unity among the various operating groups while allowing for the individuality of each local organization.

The new brand identity features the positioning statement “Together We Can,” emphasizing the power of coordination and unity among the vast network of social service organizations. Working as agency-of-record, IridiumGroup also created usage guidelines, an annual report, a website, a mission brochure, conference tools, and e-newsletters.