Rockefeller Brothers Fund

New Identity for
a Venerable Foundation

Founded in 1940, Rockefeller Brothers Fund advances social change that contributes to a more just, sustainable, and peaceful world. Our company was hired to create a new brand identity for the fund. Beginning with a phase of discovery, we interviewed family and Board members as well as executive management before presenting our recommendations. Upon approval, we applied the design to proof of concept components of the communications program, including an annual report, brochures, and interactive tools.